Why is ‘mobile-first’ APAC so bad at mobile creativity?
As the jet lag subsides for those APAC marketers lucky enough to go to the South of France for Cannes this year, the hangover still remaining is an underrepresentation of awards in mobile for the...
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Nintendo must prove it can turn ‘downloads into dollars’ with Pokemon Go in...
Augmented reality, mobile game Pokemon Go has fired a warning shot across the bow of rival developers, showing that the hype-blazing power of its franchises can make it a force to be reckoned with in...
View ArticleGlaxoSmithKline is using Apple’s ResearchKit to monitor rheumatoid arthritis...
GlaxoSmithKline is the first pharmaceutical company to make use of Apple’s ResearchKit.The system launched two years ago, allowing iOS developers to create surveys tracking the health of...
View ArticleMobile-first onward: James Connelly on why LA is important to Fetch's...
Today, mobile agency Fetch, part of the Dentsu Aegis Network, officially celebrates the opening of their Los Angeles office. Announced last month, the office is being run by managing partner Rurairi...
View ArticleLooking at Asia helps multinationals know what’s coming down the road, says...
Google has released its micro-moments research into APAC, arguing that the region is too important in terms of mobile insights to be basing decisions off western data.The business has pushed harder...
View ArticleWhy local SEO is the new black – and five quick tips for mastering it
Local SEO has been enjoying a turn in the spotlight lately, thanks in no small part to the phenomenon that is Pokemon Go.But it’s not just a fluke. According to Think with Google, mobile searches...
View ArticleGen Z loves mobile video -- just don’t tell them to watch it
It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos.That’s because -- and this really...
View ArticleHere’s how Adobe helped NBC personalize ads during the Olympics
There’s a reason the 50 million viewers who livestreamed over 3.4 billion minutes of 2016 Olympics content might have been happier with – or at least less annoyed by – the ads they saw during the...
View ArticleAnalysis: Apple expected to reveal Apple Watch 2 and waterproof iPhone 7 with...
It is nearly mid-September - that means Apple is, as ever, set to lift the veil on its upcoming products on Wednesday (10 AM PST) that is expected to see the debut of the iPhone 7 and a new Apple Watch...
View ArticleNintendo fills summer drought with Mario’s debut on mobile: iPhone's...
Now the Pokemon Go furor has died down (for now) as Nintendo expects limited profits from the Niantic-owned title, the company is set to roll out its heavy hitter, Super Mario, to mobile to rebalance...
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